Which of the following is included in a broad definition of​ marketing?

product's perceived performance matches a buyer's expectations

Which of the following is included in a broad definition of​ marketing?

  1. Creating customer​ value, building customer​ relationships, and having a strong selling orientation
  2. Satisfying​ customers, beating​ competitors, and maximizing profits
  3. Creating customer​ value, building customer​ relationships, and engaging customers
  4. Advertising, selling, and developing quality products
  5. Selling, advertising, and promoting

Correct Answer:

  1. Creating customer​ value, building customer​ relationships, and engaging customers

Explanation:

This concept shows that marketing process starts when a product lies in the planning phase. We can say that marketing includes marketing research, planning, prototyping, sampling, fit samples and final creation of a good or service. After selling of good or service, companies offer customer services or warranties of offer goods. It helps companies to build a strong company image and develop a healthy relationship with customers. Sometimes companies engage customers to perform healthy and entertaining activities to develop a better image in customers mind.

For example, burger paints launch a program to paint sceneries on the city’s walls. It helps Burger company to portrait his image in the mind of customers that we do not do only business. But we also focus on the betterment of the society. This activity also helps them to shows that, it’s a reliable paint which did not get faint in the direct light of sun. Which of the following is included in a broad definition of​ marketing?

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