The below list indicates the top 20 brands in the world according to their brand value, change in brand value, brand revenue, advertising budget and industry type.
Rank No: 1
Brand Name: Apple
Brand Value: $145.3 B
1-year change in brand value: 17%
Rank No: 2
Brand Value: $69.3 B
1-year change in brand value: 10%
Brand Revenue: $93.3 B
Advertising budget: $2.3 B
Industry type: Technology
Rank No: 3
Brand Name: Google
Brand Value: $65.6 B
1-year change in brand value: 16%
Brand Revenue: $61.8 B
Advertising budget: $3 B
Industry type: Technology
Rank No: 4
Brand Name: Coca Cola
Brand Value: $56 B
1-year change in brand value: 0%
Brand Revenue: $23.1 B
Advertising budget: $3.5 B
Industry type: Beverages
Rank No: 5
Brand Name: IBM
Brand Value: $49.8 B
1-year change in brand value: 4%
Brand Revenue: $92.8 B
Advertising budget: $1.3 B
Industry type: Technology
Rank No: 6
Brand Name: McDonald’s
Brand Value: $39.5 B
1-year change in brand value: –1%
Brand Revenue: $87.8 B
Advertising budget: $808 B
Industry type: Restaurants
Rank No: 7
Brand Name: McDonald’s
Brand Value: $37.9 B
1-year change in brand value: 8%
Brand Revenue: $187.8 B
Advertising budget: $3.8 B
Industry type: Technology
Rank No: 8
Brand Name: TOYOTA
Brand Value: $37.9 B
1-year change in brand value: 21%
Brand Revenue: $171.1 B
Advertising budget: $3.8 B
Industry type: Automotive
Rank No: 9
Brand Name: General Electric
Brand Value: $37.5 B
1-year change in brand value: 1%
Brand Revenue: $129.1 B
Advertising budget: ——-
Industry type: Diversified
Rank No: 10
Brand Name: Facebook
Brand Value: $36.5 B
1-year change in brand value: 54%
Brand Revenue: $12.1 B
Advertising budget: 135M
Industry type: Technology
Rank No: 11
Brand Name: Disney
Brand Value: $34.6 B
1-year change in brand value: 26%
Brand Revenue: $26.4 B
Advertising budget: $2.8 B
Industry type: Leisure
Rank No: 12
Brand Name: AT&T
Brand Value: $29.1 B
1-year change in brand value: 17%
Brand Revenue: $132.4 B
Advertising budget: $3.3 B
Industry type: Telecom
Rank No: 13
Brand Name: Amazon.com
Brand Value: $28.1 B
1-year change in brand value: 32%
Brand Revenue: $87.5 B
Advertising budget: $3.3 B
Industry type: Technology
Rank No: 14
Brand Name: Louis Vuitton
Brand Value: $28.1 B
1-year change in brand value: –6%
Brand Revenue: $10.1 B
Advertising budget: $4.6 B
Industry type: Luxury
Rank No: 15
Brand Name: CISCO
Brand Value: $27.6 B
1-year change in brand value: –2%
Brand Revenue: $48.1 B
Advertising budget: $196 M
Industry type: Technology
Rank No: 16
Brand Name: BMW
Brand Value: $27.5 B
1-year change in brand value: –5%
Brand Revenue: $83.5 B
Industry type: Automotive
Rank No: 17
Brand Name: Oracle
Brand Value: $26.8 B
1-year change in brand value: 4%
Brand Revenue: $38.8 B
Advertising budget: $79 M
Industry type: Technology
Rank No: 18
Brand Name: NIKE
Brand Value: $26.3 B
1-year change in brand value: 19%
Brand Revenue: $28.3 B
Advertising budget: $3 B
Industry type: Apparel
Rank No: 19
Brand Name: Intel
Brand Value: $25.8 B
1-year change in brand value: –8%
Brand Revenue: $55.9 B
Advertising budget: $1.8 B
Industry type: Technology
Rank No: 20
Brand Name: WAL-MART
Brand Value: $24.7 B
1-year change in brand value: 6%
Brand Revenue: $313 B
Advertising budget: $2.4 B
Industry type: Retail