The production concept is __________.

product's perceived performance matches a buyer's expectations

The production concept is __________.

A. the idea that consumers will favor products that are available and highly affordable; therefore, the organization should focus on improving production and distribution efficiency

B. the idea that consumers will favor products that offer the most quality, performance, and features; therefore, the organization should devote its energy to making continuous product improvements

C. the idea that consumers will not buy enough of the firm’s products unless the firm undertakes a large-scale selling and promotion effort

D. a philosophy in which achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do

Correct Answer:

A. the idea that consumers will favor products that are available and highly affordable; therefore, the organization should focus on improving production and distribution efficiency

Explanation:

The production concept can be defined according to the needs and want of consumers. In production concept companies focuses to develop that type of products which are suitable and affordable to everyone. For example, we can says that basic necessity items consumers use in there routine. Furthermore, in production concept companies make there major focus on the distribution of those goods and services.

This helps companies to gain more market share as well as to build a strong product image in the customers mind. To get better position in customers mind companies also develop there production capability as well as production quality. When companies have gained more market share, there production capacity increase. When companies have high demand of there goods and service the supply and demand curve shifts towards mass production concept. Mass production concept helps companies to increase production which ultimately reduces product cost. According to this situation companies have more chances to compete their competitor at low price. That is why it is much importation factor for companies.

 

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