The __________ is the idea that consumers will not buy enough of the firm’s products unless the firm undertakes a large-scale selling and promotion effort.
D. selling concept
The selling concept is the idea that consumers will not buy enough of the firm’s products unless the firm undertakes a large-scale selling and promotion effort. Selling concept can be described as in which companies focus on their selling and advertising strategies. This may includes the distribution channel set up to make availability of products and services nearest to consumers. Promotion efforts may include the advertising of products and services to reach maximum number of people.
In this technique, companies focus on the product campaign to attract people towards company’s products and services. For promotion purpose companies adopt the popular Medias like Facebook, Youtube, Twitter and Instagram to promote their products and services. Some companies also allow consumers to book order via phone, Email and through websites. Social media marketing and promotion campaign allow companies to adopt hard selling strategy.
Hard sell strategy directly target consumers mind through providing comparative information. In this technique, company provides sufficient detail to consumer regarding highlighted features of the products with accurate information. It urge consumer to get more information for that purpose. This strategy is more successful due to the social media marketing and promotional campaigns. It all happens due to social media because it is a two way mode of communication.
Furthermore, people have more options to get product related information by commenting on the advertisement, sending direct messages. It also enables consumers to visit company’s official pages to see reviews that are related to the products. That is why mostly companies focus and adopts selling concept to generate sales.