Category: MCQS Library

MCQS

Digital marketing tools used in digital and social media marketing include ________. A. E-mail, telemarketing, and blogs B. social media, online video, and newspaper coupons C. mobile apps, online video, Read more…

Which of the following statements regarding the changing marketing landscape incorrect? A. the Great Recession caused consumers to rethink their buying priorities. B. Today’s post-recession era consumers buy more, use Read more…

A company rarely gets 100% of a customer’s purchases for a product category. The share it does get of the customer’s (Customer) purchasing in its product categories is called________. A. Read more…

Customer relationship management is __________. A. the extent to which a product’s perceived performance matches a buyer’s expectations B. the customer’s evaluation of the difference between all the benefits and Read more…

What are the two keys to building lasting customer relationships? A. Innovative products and low prices B. Value and satisfaction C. Satisfaction and sales promotions D. Value and customer service Read more…

Which marketing management orientation holds that a firm should have a customer focus to achieve sales and profits? A. The product concept B. The societal marketing concept C. The selling Read more…

To design a winning marketing strategy, what are the two important questions a marketing manager must answer? A. What customers will we serve? How can we maximize profits?B. How can Read more…

Which of the following represent market offerings? A. Needs, wants, products, and advertisements B. Products, services, needs, and wants C. Value, satisfaction, sales, and profits D. Products, services, needs, and Read more…

Which of the following correctly identifies the five-core customer and marketplace concepts? A. Needs, wants, and demands; market offerings; value; satisfaction; and markets B. Needs, wants, and demands; market offerings; Read more…

The production concept is __________. A. the idea that consumers will favor products that are available and highly affordable; therefore, the organization should focus on improving production and distribution efficiency Read more…

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