A company rarely gets 100% of a customer’s purchases for a product category. The share it does get of the customer’s purchasing in its product categories is called________.

product's perceived performance matches a buyer's expectations

A company rarely gets 100% of a customer’s purchases for a product category. The share it does get of the customer’s (Customer) purchasing in its product categories is called________.

A. share of market
B. customer lifetime value
C. share of customer
D. customer equity
E. customer defections

Correct Answer:

C. Share of customer

Explanation of share of customer:

A company rarely gets 100% of a customer’s purchases for a product category. The share it does get of customers purchasing in its product categories is calleds hare of customers. It is more than simple if that there is a customer. He purchases the entire daily basis item for their use from a single company. That can help him to maintain its livelihood. Now look at the other hand company is analyzing the product category wise market share of different products.

Total sales from all  products categories will take part in the analysis. Now company will calculate how many percents of product category a customer’s purchases. This can be equal to zero but in rare cases it approaches near to 100%. That is why, the answer of the above question is “A company rarely gets 100% of a customer’s purchases for a product category. The share it does get of customers purchasing in its product categories is called share of customers.

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