Category: Marketing

Marketing

Marketing Myopia Definition: Marketing myopia is the mistake of paying more attention to the specific product a company offers than to the benefits and experiences produced by these products. In Read more…

Human Demands Definition: Demands are human wants that are backed by buying power. These are described as the buyers wants to buy while they have the buying power. It includes Read more…

Human Needs Definition: Human Needs are State of felt deprivation. The human needs are derived into three categories like physical, social and individual needs. Physical Needs: Physical needs are those Read more…

Customer Satisfaction Definition: Customer satisfaction is the extent to which a product’s perceived performance matches a buyer’s expectations. It is the value a customer perceives from the use of a Read more…

The definition of Marketing is a systematic process to create value to get value in return by building customer relationships and engaging customers. This concept shows that the marketing process Read more…

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