Value And Customer Service: Value and customer service are the two keys to building lasting customer relationships. Here, a question rises in everyone minds why it is important to build Read more…
Category: Marketing
Marketing
Customer Relationship Management Definition: Customer relationship management can be described as the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. This process Read more…
Understanding The Marketplace Definition: The first step of marketing process can be describe as to understanding the marketplace which includes customer needs and wants. Understanding the marketplace is a place Read more…
The production concept: The production concept is defined as the idea that consumers will favor products that are available and highly affordable. Therefore, the organization should focus on improving production Read more…
Five-Core Customer And Marketplace Concept The five-core customer and marketplace concept are Needs, wants and demands, market offerings, value and satisfaction, exchanges and relationships, and markets. Needs, Wants and Demands: Read more…
Great Recession Caused Consumers To Rethink Their Buying Priorities: The Great Recession caused consumers to rethink their buying priorities. This is the statement which relate towards the changing marketing landscape. Read more…
Market Offerings Definition: Products, services, information, and experiences represents markets offerings. Markets offerings includes goods and services which are available in market to satisfy customers needs and wants. It also Read more…
Marketing Concept Definition: Which marketing management orientation holds that a firm should have a customer focus to achieve sales and profits is the marketing concept. In this concept, companies have Read more…
Digital Marketing Tools: Digital marketing tools used in digital and social media marketing includes Social media, mobile apps, and blogs. Electronic media: It includes Television commercials, sponsorship to television programs Read more…
Selling Concept Definition: The selling concept is the idea that consumers will not buy enough of the firm’s products unless the firm undertakes a large-scale selling and promotion effort. Selling Read more…