Value And Customer Service: Value and customer service are the two keys to building lasting customer relationships. Here, a question rises in everyone minds why it is important to build Read more…
Category: Marketing
Marketing
Customer Relationship Management Definition: Customer relationship management can be described as the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. This process Read more…
Five-Core Customer And Marketplace Concept The five-core customer and marketplace concept are Needs, wants and demands, market offerings, value and satisfaction, exchanges and relationships, and markets. Needs, Wants and Demands: Read more…
Great Recession Caused Consumers To Rethink Their Buying Priorities: The Great Recession caused consumers to rethink their buying priorities. This is the statement which relate towards the changing marketing landscape. Read more…
Market Offerings Definition: Products, services, information, and experiences represents markets offerings. Markets offerings includes goods and services which are available in market to satisfy customers needs and wants. It also Read more…
Digital Marketing Tools: Digital marketing tools used in digital and social media marketing includes Social media, mobile apps, and blogs. Electronic media: It includes Television commercials, sponsorship to television programs Read more…
Selling Concept Definition: The selling concept is the idea that consumers will not buy enough of the firm’s products unless the firm undertakes a large-scale selling and promotion effort. Selling Read more…